CRO & EXPERIMENTATION FOR B2B
Turn more of your traffic into customers, without an expensive redesign
CRO, experimentation and messaging for B2B websites and landing pages. I find where visitors drop off, why, and fix it with evidence, not opinions.
Video audit in 48-hour + actionable fixes
Most B2B websites don’t have a traffic problem. They have a conversion problem.
01
Visitors don't understand the value
02
Messaging is unclear or too generic
03
Pages aren't built around how people actually decide
04
Changes are made on opinion, not evidence
I help B2B teams improve conversion through structured analysis, prioritised improvements and ongoing testing.
No hype. No redesign for the sake of it. Just measurable gains.
SERVICES
Focusing on what drives revenue, not vanity metrics
Landing Page Review
- 48-hour turnaround
- Actionable recommendations
- Video walkthrough
CRO & Experimentation
- Hypothesis backlog & prioritisation
- A/B testing execution
- Messaging optimisation
- Monthly reporting & roadmap
Fractional CRO / Growth Lead
- Testing strategy & roadmap ownership
- Cross-team briefing (design, dev, marketing)
- Stakeholder reporting
How I work: a simple, evidence-led approach
01
Understand the business goal
Start with what actually matters to your business, not generic best practice.
02
Identify the biggest opportunities
Find where the real conversion leaks are, using data and behaviour, not guesswork.
03
Prioritise by impact and effort
Focus on the changes most likely to move the needle first.
04
Test, measure and iterate
Run it, read the result honestly, and build on what works.
ABOUT
B2B growth marketer focused on CRO, experimentation and messaging
Dan Drury
Common questions
Let's find out where you're losing customers.
Contact me today. No obligations.
